Вторник, 24 Декември 2024

Евро 2012 и Олимпиадата върнаха короната на телевизорите

Публикация   17 Юли, 2012   /     akcent.bg   /     458

 

През първата половина на 2012 г. телевизорите бяха най-търсената стока за покупка на изплащане от българските потребители. Така лаптопите, които бяха предпочитани през 2011 г., отстъпиха на втора позиция в класацията „Топ 10 на изплащане”, изготвена от водещата институция за потребителско кредитиране у нас БНП Париба Лични Финанси, България.

 Според експертите на компанията Евро 2012 и Олимпийските игри в Лондон „изстреляха” продажбите на телевизори. Въпреки това, от класацията става ясно, че клиентите продължават да предпочитат по-евтини телевизори с ниски характеристики, а не 3D или смарт устройства. Класацията „Топ 10 на изплащане”, от БНП Париба Лични Финанси, България показва развитието на потреблението през последните 6 месеца, дали има значителни разлики между отделните региони и какво движи покупката на различни стоки – желаните за спестяване на средства, за повишаване на комфорта, усвояването на нови технологии и т.н. Рейтингът класира най-търсените модели сред 10-те най-търсени типа продукти, според постъпилите молби за потребителски кредит за покупка на стоки на изплащане от БНП Париба Лични Финанси, България.

 - Класацията за първата половина на 2012 г. -

 

 

Приложение 1

 

Според статистическите данни на БНП Париба Лични Финанси, България най-търсените стоки са:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

1.                                                                                                                                                                                                                                                                               Телевизори;

2.                                                                                                                                                                                                                                                                               Лаптопи;

3.                                                                                                                                                                                                                                                                               Перални машини;

4.                                                                                                                                                                                                                                                                               Хладилници;

5.                                                                                                                                                                                                                                                                               Готварски печки;

6.                                                                                                                                                                                                                                                                               Бойлери;

7.                                                                                                                                                                                                                                                                               Климатици;

8.                                                                                                                                                                                                                                                                               Компютри;

9.                                                                                                                                                                                                                                                                               Дивани;

10.                                                                                                                                                                                                                                                                           Обзавеждане за спалня.

1. Телевизори;

2. Лаптопи;

3. Перални машини;

4. Хладилници;

5. Компютри;

6. Климатици;

7. Компютри;

8. Бойлери;

9. Обзавеждане за спалня;

10. Монитори.

 

Характеристиките на най-популярните модели във всяка група са:

 

1.                                                                                                                                                                                                                                                                               Категория „Телевизори”

 

Победителят в тази категория е телевизор със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 530-580 лева;

·                                                                                                                                                                                                                                                                                 32” LCD TV;

·                                                                                                                                                                                                                                                                                 HD Ready;

·                                                                                                                                                                                                                                                                                 Резолюция: 1 366 x 768;

·                                                                                                                                                                                                                                                                                 Контраст: 70 000:1;

·                                                                                                                                                                                                                                                                                 Звук: 2х10W;

·                                                                                                                                                                                                                                                                                 Входове: HDMI (x2), PC, SCART, AV;

·                                                                                                                                                                                                                                                                                 Дигитален тунер: DVB-T/C/MPEG-4;

·                                                                                                                                                                                                                                                                                 USB Media Player.

·                                                                                                                                                                                                                                                                                 Цена: 550-630 лева;

·                                                                                                                                                                                                                                                                                 32” LCD TV;

·                                                                                                                                                                                                                                                                                 HD Ready;

·                                                                                                                                                                                                                                                                                 Резолюция: 1 366 x 768;

·                                                                                                                                                                                                                                                                                 Контраст: 30 000:1;

·                                                                                                                                                                                                                                                                                 Входове: HDMI (x2), PC;

·                                                                                                                                                                                                                                                                                 Дигитален тунер: DVB-T/DVB;

·                                                                                                                                                                                                                                                                                 USB Media Player.

 

 

2.                                                                                                                                                                                                                                                                               Категория „Лаптопи”

 

Победителят в тази категория е със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 600-650 лева;

·                                                                                                                                                                                                                                                                                 Дисплей: 15,6” (39 cm), HD1366x768;

·                                                                                                                                                                                                                                                                                 Процесор: Intel Celeron B815 1,6 GHz;

·                                                                                                                                                                                                                                                                                 RAM: 2 GB DDR3;

·                                                                                                                                                                                                                                                                                 HDD 320 GB;

·                                                                                                                                                                                                                                                                                 Видео: Intel HD Graphics;

·                                                                                                                                                                                                                                                                                 Оптично устройство: DVDRW Multi;

·                                                                                                                                                                                                                                                                                 WLAN 802.11 G/N;

·                                                                                                                                                                                                                                                                                 Bluetooth;

·                                                                                                                                                                                                                                                                                 0,3 MPXL Webcam;

·                                                                                                                                                                                                                                                                                 Cardreader;

·                                                                                                                                                                                                                                                                                 Входове: 2 x USB, VGA, HDMI, RGB, LAN;

·                                                                                                                                                                                                                                                                                 6 клетъчна батерия;

·                                                                                                                                                                                                                                                                                 Тегло: 2,5 – 2,7 кг.

·                                                                                                                                                                                                                                                                                 Цена: 900-950 лева;

·                                                                                                                                                                                                                                                                                 Дисплей: 15,6” (39 cm), HD1366x768;

·                                                                                                                                                                                                                                                                                 Процесор: Intel Core I3-2310 2,1 GHz;

·                                                                                                                                                                                                                                                                                 RAM: 4 GB DDR3;

·                                                                                                                                                                                                                                                                                 HDD 500 GB;

·                                                                                                                                                                                                                                                                                 Видео: NVidia GeForce 315M;

·                                                                                                                                                                                                                                                                                 Оптично устройство: DVD Supermulti;

·                                                                                                                                                                                                                                                                                 WLAN 802.11 G/N;

·                                                                                                                                                                                                                                                                                 Bluetooth;

·                                                                                                                                                                                                                                                                                 0,3 MPXL Webcam;

·                                                                                                                                                                                                                                                                                 Cardreader;

·                                                                                                                                                                                                                                                                                 Входове: 2 x USB, VGA, HDMI, RGB, LAN;

·                                                                                                                                                                                                                                                                                 6 клетъчна батерия;

·                                                                                                                                                                                                                                                                                 Тегло: 2,4 – 2,7 кг.

 

През първата половина на 2012 г. трите най-търсени групи стоки са телевизори, лаптопи и перални машини. Интересна тенденция в новото издание е значителната промяна в характеристиките на най-популярния модел преносим компютър. През 2011 г. това беше лаптоп на цена 900-950 лв. с 2,1 GHz процесор, 4 GB DDR3 RAM памет, 500 GB хард диск и външна видео карта. Най-търсеният модел през първите 6 месеца на 2012 г. е значително по-евтин и с по-ниски характеристики. Неговата цена е 600-650 лв., процесорът е 1,6 GHz, RAM паметта е 2 GB, а хард дискът е 320 GB.

 

Експертите на БНП Париба Лични Финанси, България обясняват тази промяна с факта, че през последните години притежаването на лаптоп се възприема като необходимост поради все по-широкото проникване на интернет и на WiFi технологията в ежедневието. Днес да бъдеш онлайн е изключително важно за много хора. От друга страна, обикновеният потребител използва ограничен брой услуги като интернет, e-mail, социални мрежи и възпроизвеждане на видео. Поради това повечето клиенти търсят устройства, които отговарят на тези нужди на разумна цена.

 

3.                                                                                                                                                                                                                                                                               Категория „Перални машини”

 

Победителят в тази категория е със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 350-400 лева;

·                                                                                                                                                                                                                                                                                 Програми за пране: 15;

·                                                                                                                                                                                                                                                                                 Центрофуга: 600 оборота в минута;

·                                                                                                                                                                                                                                                                                 Зареждане: предно;

·                                                                                                                                                                                                                                                                                 Капацитет: 5 кг;

·                                                                                                                                                                                                                                                                                 Размери (мм): 850/600/450;

·                                                                                                                                                                                                                                                                                 Енергиен клас: A+;

·                                                                                                                                                                                                                                                                                 Други функции: предпране, ръчно пране, програма за вълна.

·                                                                                                                                                                                                                                                                                 Цена: 400-450 лева;

·                                                                                                                                                                                                                                                                                 Програми за пране: 16;

·                                                                                                                                                                                                                                                                                 Центрофуга: 800 оборота в минута;

·                                                                                                                                                                                                                                                                                 Зареждане: предно;

·                                                                                                                                                                                                                                                                                 Капацитет: 5 кг;

·                                                                                                                                                                                                                                                                                 Размери (мм): 850/600/450;

·                                                                                                                                                                                                                                                                                 Енергиен клас: A+;

·                                                                                                                                                                                                                                                                                 Други функции: бърза програма, предпране, ръчно пране, програма за вълна.

 

4.                                                                                                                                                                                                                                                                               Категория „Хладилници”

 

Моделът победител в тази категория притежава следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 330-380 лв.;

·                                                                                                                                                                                                                                                                                 Общ обем: 235 л.;

·                                                                                                                                                                                                                                                                                 Горно разположена камера;

·                                                                                                                                                                                                                                                                                 Обем на камерата: 48 л.;

·                                                                                                                                                                                                                                                                                 Размери (мм): 600/1440/540;

·                                                                                                                                                                                                                                                                                 Енергиен клас: А;

·                                                                                                                                                                                                                                                                                 Други: автоматично размразяване;

·                                                                                                                                                                                                                                                                                 Охлаждаща система: статична;

·                                                                                                                                                                                                                                                                                 Рафтове: стъклени.

·                                                                                                                                                                                                                                                                                 Цена: 380-430 лв.;

·                                                                                                                                                                                                                                                                                 Общ обем: 235 л.;

·                                                                                                                                                                                                                                                                                 Горно разположена камера;

·                                                                                                                                                                                                                                                                                 Обем на камерата: 48 л.;

·                                                                                                                                                                                                                                                                                 Размери (мм): 600/1440/540;

·                                                                                                                                                                                                                                                                                 Енергиен клас: А;

·                                                                                                                                                                                                                                                                                 Други: автоматично размразяване;

·                                                                                                                                                                                                                                                                                 Охлаждаща система: статична;

·                                                                                                                                                                                                                                                                                 Рафтове: стъклени.

 

5.                                                                                                                                                                                                                                                                               Категория „Готварски печки”

 

Победителят в тази категория е със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 460-510 лв.;

·                                                                                                                                                                                                                                                                                 Тип: комбинирана газ/електричество;

·                                                                                                                                                                                                                                                                                 Енергиен клас: А;

·                                                                                                                                                                                                                                                                                 Котлони: 2 газови, 2 електрически;

·                                                                                                                                                                                                                                                                                 Функции на фурната: 7;

·                                                                                                                                                                                                                                                                                 Обем на фурната: 65 л.;

·                                                                                                                                                                                                                                                                                 Други: бутон за възпламеняване, защита от изтичане на газ;

·                                                                                                                                                                                                                                                                                 Таймер: механичен;

·                                                                                                                                                                                                                                                                                 Тип: статична.

·                                                                                                                                                                                                                                                                                 Цена: 600-650 лв.;

·                                                                                                                                                                                                                                                                                 Котлони: керамични;

·                                                                                                                                                                                                                                                                                 Функции на фурната: 7;

·                                                                                                                                                                                                                                                                                 Обем на фурната: 54 л.;

·                                                                                                                                                                                                                                                                                 Други: бързо готвене, индикатор за остатъчна топлина;

·                                                                                                                                                                                                                                                                                 Таймер: електронен;

·                                                                                                                                                                                                                                                                                 Тип: статична.

 

Новата класация „Топ 10 на изплащане” за първата половина на 2012 г. показва и други любопитни тенденции. Една от тях е, че най-търсеният модел готварска печка е комбинирана и работи на газ и електричество. Обяснението за това е продължаващата газификация на България и фактът, че все повече домакинства използват алтернативни източници на енергия за ежедневните си нужди, стремейки се да оптимизират семейния бюджет. Параметрите на най-популярният модел готварска печка са: цена 460-510 лв., енергиен клас А, 7 функции на фурната и обем от 75 литра.

 

6.                                                                                                                                                                                                                                                                               Категория „Бойлери”

 

Победителят е бойлер със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 201

·                                                                                                                                                                                                                                                                                 Цена: 170-220 лв.;

·                                                                                                                                                                                                                                                                                 Тип: вертикален;

·                                                                                                                                                                                                                                                                                 Обем: 80 л.;

·                                                                                                                                                                                                                                                                                 Мощност на награвателя: 3 кW;

·                                                                                                                                                                                                                                                                                 Покритие: емайлирано;

·                                                                                                                                                                                                                                                                                 Размери: 385х1060 мм;

·                                                                                                                                                                                                                                                                                 Тръба за входяща вода: пластмасова;

·                                                                                                                                                                                                                                                                                 Тръба за изходяща вода: метална;

·                                                                                                                                                                                                                                                                                 Годна за пиене вода;

·                                                                                                                                                                                                                                                                                 Изолиран ключ.

·                                                                                                                                                                                                                                                                                 Цена: 170-220 лв.;

·                                                                                                                                                                                                                                                                                 Тип: вертикален;

·                                                                                                                                                                                                                                                                                 Обем: 80 л.;

·                                                                                                                                                                                                                                                                                 Мощност на награвателя: 3 кW;

·                                                                                                                                                                                                                                                                                 Покритие: високоустойчиво емайлирано;

·                                                                                                                                                                                                                                                                                 Размери: 385х1060 мм;

·                                                                                                                                                                                                                                                                                 Тръба за входяща вода: пластмасова;

·                                                                                                                                                                                                                                                                                 Тръба за изходяща вода: метална;

·                                                                                                                                                                                                                                                                                 Годна за пиене вода;

·                                                                                                                                                                                                                                                                                 Изолиран ключ;

·                                                                                                                                                                                                                                                                                 Антибактериален и студоустойчив режим.

 

7.                                                                                                                                                                                                                                                                               Категория „Климатици”

 

Победителят е климатик със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

“JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 960-1 010 лв.;

·                                                                                                                                                                                                                                                                                 Тип: инверторен;

·                                                                                                                                                                                                                                                                                 Мощност на охлаждане: 3,5 кW;

·                                                                                                                                                                                                                                                                                 Мощност на отопление: 4,25 кW;

·                                                                                                                                                                                                                                                                                 Енергиен клас охлаждане/отопление: A/A;

·                                                                                                                                                                                                                                                                                 Ниво на шума: 22/25 dB;

·                                                                                                                                                                                                                                                                                 Антибактериален филтър;

·                                                                                                                                                                                                                                                                                 Филтър против мухъл;

·                                                                                                                                                                                                                                                                                 Супер тих режим;

·                                                                                                                                                                                                                                                                                 Функция срещу миризми;

·                                                                                                                                                                                                                                                                                 Дистанционно управление.

·                                                                                                                                                                                                                                                                                 Цена: 790-840 лв.;

·                                                                                                                                                                                                                                                                                 Тип: инверторен;

·                                                                                                                                                                                                                                                                                 Мощност на охлаждане: 3,5 кW;

·                                                                                                                                                                                                                                                                                 Мощност на отопление: 3,86 кW;

·                                                                                                                                                                                                                                                                                 Енергиен клас охлаждане /отопление: A/A;

·                                                                                                                                                                                                                                                                                 Ниво на шума: 30/39 dB;

·                                                                                                                                                                                                                                                                                 Антибактериален филтър;

·                                                                                                                                                                                                                                                                                 Дистанционно управление.

 

Наблюдава се и друг интересен тренд по отношение на домашния комфорт. Според данните от „Топ 10 на изплащане” от БНП Париба Лични Финанси, България най-популярният модел климатик през първата половина на 2012 г. е с по-високи характеристики в сравнение с най-търсения модел през 2011 г. Победителят в новото издание на рейтинга е с отоплителна мощност от 4,25 kW, докато при предшественика му този параметър е 3,86 kW. Също така, най-търсеният модел през първото полугодие на 2012 г. е по-скъп с близо 200 лв., но характеристиките му са много по-добри в сравнение с топ модела на 2011 г. Например, настоящият номер 1 е по-тих и с по-добри показатели за енергийна ефективност. Ето защо климатиците се възприемат като комфортна и изгодна алтернатива на традиционните методи за отопление и много българи вече ги използват не само за охлаждане на дома.

 

8.                                                                                                                                                                                                                                                                               Категория „Компютри”

 

Победителят в тази категория е със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 430-480 лв.;

·                                                                                                                                                                                                                                                                                 Процесор: Intel Dual Core G530 2x2,4 GHz;

·                                                                                                                                                                                                                                                                                 Памет: 4 GB DDR3 RAM;

·                                                                                                                                                                                                                                                                                 HDD: 500 GB;

·                                                                                                                                                                                                                                                                                 Видео карта: Intel HD Graphics;

·                                                                                                                                                                                                                                                                                 Оптично устройство: DVD RW DL;

·                                                                                                                                                                                                                                                                                 Кутия: Micro ATX 420W;

·                                                                                                                                                                                                                                                                                 LAN карта: Onboard 10/100;

·                                                                                                                                                                                                                                                                                 Мишка: оптична;

·                                                                                                                                                                                                                                                                                 Клавиатура: PS2.

·                                                                                                                                                                                                                                                                                 Цена: 500-550 лв.;

·                                                                                                                                                                                                                                                                                 Процесор: Intel Dual Core E3400 2.6GHz;

·                                                                                                                                                                                                                                                                                 Памет: 4 GB DDR3 RAM;

·                                                                                                                                                                                                                                                                                 HDD: 500 GB;

·                                                                                                                                                                                                                                                                                 Видео карта: NVidia GeForce GT210 512 MB;

·                                                                                                                                                                                                                                                                                 Оптично устройство: DVD RW DL Super Multi;

·                                                                                                                                                                                                                                                                                 Кутия: PSU 460W ATX CE;

·                                                                                                                                                                                                                                                                                 LAN карта: Onboard 10/100;

·                                                                                                                                                                                                                                                                                 Мишка: оптична;

·                                                                                                                                                                                                                                                                                 Клавиатура: PS2.

 

9.                                                                                                                                                                                                                                                                               Категория „Дивани”

 

Победителят е диван със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

 

·                                                                                                                                                                                                                                                                                 Цена: 700-750 лв.;

·                                                                                                                                                                                                                                                                                 Тип: разгъваем ъглов диван;

·                                                                                                                                                                                                                                                                                 Размери: 240/75/180 см.;

·                                                                                                                                                                                                                                                                                 Размер на повърхността за спане: 130/190 см.;

·                                                                                                                                                                                                                                                                                 Ракла за багаж;

·                                                                                                                                                                                                                                                                                 Ляв или десен ъгъл.

 

 

В класацията „Топ 10 на изплащане” за първата половина на 2012 г. като нова категория се появява диванът. Някои експерти обвързват покупката на тези стоки с големите спортни събития през лятото на 2012 г. и повишеното търсене на телевизори. Обикновено новият телевизор се поставя в дневната и с цел повишаване на комфорта на гледане, някои клиенти си купуват и нов диван. Фактът, че в новата класация диванът е на 9-то място, а обзавеждането за спалня на 10-то показва повишен интерес към покупката на мебели на изплащане. Това се обяснява с все по-широкото проникване на стокови кредити у нас, което прави тези стоки по-достъпни. Данните на БНП Париба Лични Финанси, България показват, че възможността за покупка на изплащане повишава средната стойност на покупките с 10%.

 

10.                                                                                                                                                                                                                                                                            Категория „Спално обзавеждане”

 

В тази категория победител е комплект обзавеждане за спалня със следните характеристики:

 

„Топ 10 на изплащане” за първата половина на 2012 г.

JetCredit топ 10” 2011

·                                                                                                                                                                                                                                                                                 Цена: 1 220-1 270 лв.;

·                                                                                                                                                                                                                                                                                 Гардероб: петкрилен с размери 200/60/200 см.;

·                                                                                                                                                                                                                                                                                 Легло: спалня с размер 164/190 см;

·                                                                                                                                                                                                                                                                                 Нощни шкафчета: 2 бр.;

·                                                                                                                                                                                                                                                                                 Скрин;

·                                                                                                                                                                                                                                                                                 Тапицерия от еко кожа.

·                                                                                                                                                                                                                                                                                 Цена: 900-1 000 лв.;

·                                                                                                                                                                                                                                                                                 Гардероб: четирикрилен с размери 150/60/200 см.;

·                                                                                                                                                                                                                                                                                 Легло: спалня с размер 170/200 см;

·                                                                                                                                                                                                                                                                                 Нощни шкафчета: 2 бр.;

·                                                                                                                                                                                                                                                                                 Скрин.

 

 

 



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